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MTG Media rights deal in the Nordics

COMOSA AG is pleased to announce that MTG (Modern Times Group) will be the exclusive home in the Nordic region of the World Boxing Super Series. Starting on 9 September, fight fans can follow every punch live as the world’s top cruiserweight and super middleweight boxers compete for the Muhammad Ali Trophy.

The World Boxing Super Series will be of particular interest to the Swedish audience this season as the quarter-final line-ups include Swedish undefeated superstar Erik Skoglund who will start his battle for the Muhammad Ali Trophy against Callum Smith in the Super Middleweight division on Saturday 16 September in Liverpool. The fights will be shown on a combination of MTG’s Nordic TV channels and streaming service Viaplay.

Roger Lodewick, COMOSA’s Chief Commercial Officer: “MTG has been a visionary and long-term partner of many sports properties and we are privileged to have them as our partner in the Nordics. With MTG’s experience and unique position as a live sport broadcaster, the market is set to enlarge the interest in boxing and to establish the World Boxing Super Series as the premium boxing product in the market.”

Peter Nørrelund, MTG EVP and CEO of MTG Sport: “This tournament is what boxing fans everywhere have been dreaming about – an elimination format with the best fighting the best for a prize named after the greatest fighter of all time. Nine of the boxers taking part have never lost a fight, and the combined record for all 16 participants is an astonishing 423 wins and 294 KOs. Get ready to rumble as we bring fantastic live fight action to our platforms across the Nordic and Baltic regions – the recent Mayweather vs McGregor fight was MTG’s most successful ever, so we are even more excited about what’s to come.”

The World Boxing Super Series is a first of its kind annual boxing tournament, and will bring together the ‘best of the best’ fighters to compete at venues around the world for the Muhammad Ali trophy, The Greatest prize In Boxing. A total of 16 elite boxers from two weight classes (Cruiserweight and Super Middleweight) will battle it out on fourteen separate fight nights in a bracket-style elimination tournament – with the winner in each division crowned in May 2018.

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